Right arrow symbol for navigation
Left arrow symbol for navigation
rsor scroll FIX
Client

SBS Broadcasting

Sector
Entertainment
Disciplines
Design
Brand Naming
Campaign
Communication

Putting the art into Australian contemporary arts awards

SBS (Special Broadcasting Service) are one of Australia’s most prolific broadcasters of free-to-air multi-cultural content across digital, radio and television. They hold a unique position in the Australian media landscape with a mission to encourage all Australians to explore and celebrate art, culture and diversity and SBS regularly sponsor many kinds of events to promote their goal. We were asked to create branding for this contemporary Australian Art Award; including the name, logo, application and merchandise.

Showcasing Australian art.

Our objective was to create event branding which aligned with the cultural mission of SBS and would help promote the event and showcase the selected artists. We wanted to suggest that the contemporary art world in Australia is as diverse and rich as the material that SBS broadcast. It was important our design would be simple and flexible enough to bring the event to life without overpowering the work of the showcased artists.

Finding the ‘art’ in Australian.

Our idea for naming the event came from our realisation that the word ART is actually contained within the word Australian. By reversing the ‘R’ in the centre of the word and overlaying a picture frame we encourage people to see the word. The square frame also subliminally connected to the event location at Federation Square in Melbourne. The logo was an elegant and simple solution from which we designed a modular compositional structure to showcase the artists within posters, brochures and event merchandising.

No items found
Open story

From an artists perspective.

SBS Broadcasting - Australian Contemporary Arts Awards - environmental design gallery signage and logo
SBS Broadcasting - Australian Contemporary Arts Awards - logo and artist painting
SBS Broadcasting - Australian Contemporary Arts Awards - carrier bags for gifts and books
SBS Broadcasting - Australian Contemporary Arts Awards - carrier bags for gifts and books
SBS Broadcasting - Australian Contemporary Arts Awards - directional event signage
SBS Broadcasting - Australian Contemporary Arts Awards - advertising posters
No items found
Cursor scroll FIX
SBS Broadcasting - Australian Contemporary Arts Awards - poster artwork of girl holding a frame
SBS Broadcasting - Australian Contemporary Arts Awards - carrier bags for gifts and books
SBS Broadcasting - Australian Contemporary Arts Awards - advertising posters at event
SBS Broadcasting - Australian Contemporary Arts Awards - artwork information signage
SBS Broadcasting - Australian Contemporary Arts Awards - event guide brochure design
SBS Broadcasting - Australian Contemporary Arts Awards - clothing event gift t-shirts
No items found
Cursor scroll FIX

It was such a beautifully simple and elegant idea to brand and promote our celebration of contemporary Australian Art”

Head of Marketing
SBS Australia
SBS Broadcasting
SBS Broadcasting - Australian Contemporary Arts Awards - event guide brochure design
SBS Broadcasting - Australian Contemporary Arts Awards - poster artwork of coast holding a frame
SBS Broadcasting - Australian Contemporary Arts Awards - event merchandise pin badges gifts souvenir
SBS Broadcasting - Australian Contemporary Arts Awards - shipping packaging roll packing label
SBS Broadcasting - Australian Contemporary Arts Awards - shipping packaging tissue paper repeating pattern
No items found
Cursor scroll FIX

See more work...