rsor scroll FIX
Client

SBS Broadcasting

Sector
Entertainment
Disciplines
Design
Brand Naming
Campaign
Communication

Putting the art into Australian contemporary arts awards.

SBS (Special Broadcasting Service) is one of Australia’s most diverse broadcasters of material who provide free-to-air multi-cultural content across digital, radio and television. They hold a unique position in the Australian media landscape with a mission to encourage all Australians to explore and celebrate art, culture and diversity. SBS regularly sponsor many kinds of events which promote this mission. We were asked by SBS to create event branding; including a name, logo and application for a contemporary Australian art award.

Showcasing Australian contemporary art.

Our objective was to create event branding which aligned with the cultural mission of SBS and would help promote the event and showcase the selected artists. We wanted to suggest that the contemporary art world in Australia is as diverse and rich as the material that SBS broadcast. It was important our design would be simple and flexible enough to bring the event to life without overpowering the work of the showcased artists.

Finding art in Australian.

Our idea for naming the event came from our realisation that the word ART is actually contained within the word Australian. By reversing the ‘R’ in the centre of the word and overlaying a picture frame we encourage people to see the word. The square frame also subliminally connected to the event location at Federation Square in Melbourne. The logo was an elegant and simple solution from which we designed a modular compositional structure to showcase the artists within posters, brochures and event merchandising.

No items found
Open story

Australian contemporary art event brand.

Cursor scroll FIX
SBS Broadcasting - Australian Contemporary Arts Awards - logo and artist painting
SBS Broadcasting - Australian Contemporary Arts Awards - environmental design gallery signage and logo
SBS Broadcasting - Australian Contemporary Arts Awards - carrier bags for gifts and books
SBS Broadcasting - Australian Contemporary Arts Awards - carrier bags for gifts and books
SBS Broadcasting - Australian Contemporary Arts Awards - directional event signage
SBS Broadcasting - Australian Contemporary Arts Awards - advertising posters
No items found
Cursor scroll FIX
SBS Broadcasting - Australian Contemporary Arts Awards - poster artwork of girl holding a frame
SBS Broadcasting - Australian Contemporary Arts Awards - carrier bags for gifts and books
SBS Broadcasting - Australian Contemporary Arts Awards - advertising posters at event
SBS Broadcasting - Australian Contemporary Arts Awards - clothing event gift t-shirts
SBS Broadcasting - Australian Contemporary Arts Awards - artwork information signage
SBS Broadcasting - Australian Contemporary Arts Awards - event guide brochure design
No items found

It was such a beautifully simple and elegant idea”

Head of Marketing
SBS Australia
SBS Broadcasting
SBS Broadcasting - Australian Contemporary Arts Awards - event guide brochure design
SBS Broadcasting - Australian Contemporary Arts Awards - poster artwork of coast holding a frame
SBS Broadcasting - Australian Contemporary Arts Awards - event merchandise pin badges gifts souvenir
SBS Broadcasting - Australian Contemporary Arts Awards - shipping packaging roll packing label
SBS Broadcasting - Australian Contemporary Arts Awards - shipping packaging tissue paper repeating pattern
No items found
Cursor scroll FIX

See more projects...