We do not create meaningless, self-indulgent decorative graphics which look good but lack real substance.
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We are in the business of creating iconic branding which will pay for itself many times over for decades. Our work is designed to have profound commercial and cultural influence which deliver extraordinary value.

When you follow a path many have taken before, you inevitably arrive at the same destination. We believe there is nothing worse than behaving like everyone else. So, when others ZIG we ZAG by challenging conventions and breaking a few ‘rules’.
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Venturing beyond familiar surroundings can take a little courage, but we are experts at guiding people through the branding process (and beyond) to make the journey both exhilarating and comfortable.

Clients often say to us we wouldn’t find what they do interesting. But we have always thought this curious because gold can be found everywhere no matter what you do. The trick is knowing where to look.

Our job, as a creative agency is to ask the right questions to reveal clues to its whereabouts. The more elusive the prospect, the deeper we dig. Once found, we extract, refine and shape the gold into something truly precious and desirable.

The substance we create are big ideas. They are the magic ingredient for making strategy and design more powerful. Not only do they capture attention and make your audience linger, they prolong the encounter so that people will remember you. 
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Design based only on an aesthetic (a trendy typeface, or colour) lacks substance and when fashions change you are left with nothing. Design based on an idea is resilient and can evolve. They are the constant of a brand which stays in our mind as a potent reminder (or visual equity) long after fashion has moved on.

We assess the fabric of an organisation and industry; your challenges and objectives; your structure, vision, mission and culture; what or who is driving change and innovation; and competitive activity.
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We create ideas which work across the entire brand with a carefully woven ‘tapestry’ including graphic elements, styling and tone-of-voice. Our work reposition the brand with attitude and personality, building cultures loaded with belief and emotion.

We have never limited our work to one type of design or industry, such as brand packaging or financial services because we believe ‘specialised design’ often results comfortable mediocrity lacking competitive vigour. 

Our diversity of experience is critical to how we work – it gives us the tools to look at your world differently and see the bigger picture. It helps us think sideways, encouraging creativity to flourish to create unexpected ‘ahah’ moment ideas packed with advantage. 

If a job is worth doing, it is worth doing properly. We work with commitment and passion to get the job done right the first time.

It can be tempting to do it cheaper but all too often the money you saved is wiped out by the cost of fixing a problem made more complicated and challenging from poorly thought out work. Amateurish branding can cost more than time and money; it confuses your people, the market and customers; it erodes brand equity and competitive standing; it can even ruin your business.

There is nothing more compelling than the authentic truth. It is real, easy to articulate and comprehend and it cuts-through the intellectual complexity and made-up stories of brands vying for our attention.
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We drill deep to find your compelling truth. We look at it from every angle, pull it apart and model it into strategy and design made more persuasive and profound because it is simple, erudite and true.