Client
Brazooka Hot Sauce
Sector
Food & Drink
Disciplines
Packaging
Design
Get ‘saucy’ with the ‘Full Brazilian’ flavour.
There are several famous sauces associated with Brazilian cuisine. We proposed to launch three signature Brazooka condiments, so you can take home the Brazilian BBQ Churrasco experience and enjoy the flavour of Brazil whenever you like.
Challenge
Align the design of the sauces with the Brazooka brand strategy and design personality, being careful with the visual equities (but not too careful!).
Solution
We combine bold use of our bespoke typography and vibrant colour with natural textures and ingredient photography to convey an all natural, made in Brazil feel.
Outcome
After a ‘soft launch’ merchandising the sauces in Brazooka restaurants and generating awareness with customers, the sauces were ranged in selected New Zealand supermarkets.
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“
Gary developed a host of products to capitalise on the success of the brand he created.”
Raphael Garcia
Founding Partner
Brazooka Hot Sauce
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