Nu-Pure
Designing purity for spring water from the Numinbah Valley.
Over the last 30 years the global bottled water sector has a seen a proliferation of brands appear on shelves. One might think there wasn’t room for another, however a consortium of investors who purchased a natural spring in Queensland’s Numinbah Valley thought otherwise.
Challenge
We were asked to create a new brand which could compete for fridge space in a competitive market.
Solution
Our name ‘Nu-Pure’ suggests the Numinbah origin and alludes to something new, fresh and pure. We created a simple device to reinforce the idea of purity in every drop and to cut-through cluttered in-store coolers.
Outcome
The brand was successfully launched and merchandised across Australia. As other bottled water brands have come and gone, Nu-Pure has remained and increased shelf space over the last 15 years.
“
This idea gave Club huge commercial success.”
More work
