Challenge

By 1990 the identity comprised of many different versions of the logo (particularly when applied to dealerships). This created a fragmented brand. We were asked to examine the identity and system of application to add consistency to the brand.

Solution

Our solution resolved the famous roundel and Alfa script giving consistency across application in print and three dimensional dealership signage.

Outcome

We maintained and evolved the heritage of Alfa Romeo whilst creating greater cut-through and impact.