Client
Brazooka Spirit Co
Sector
Food & Drink
Disciplines
Packaging
Design
The ‘Full Brazilian’ spirit of Carnaval with Cachaça and cocktails.
Brazilians love to party, so creating a range of Brazilian spirits and cocktails was a natural extension for the Brazooka brand. Perhaps the best known Brazilian spirit is Cachaça, which is made from fermented sugar cane and is used to make the famous Brazilian cocktail ‘Caipirinha’.
Challenge
Align the design of the products and advertising with the Brazooka brand strategy and design.
Solution
We created the tag-line “The Full Brazilian Spirit” to echo the tag-line used with the masterbrand. We combined this with our bespoke fontstyle and vibrant colour scheme to create a Brazooka ‘Spirit of Brazil’ personality.
Outcome
The spirits were initially sold in-restaurant before being ranged in selected New Zealand bottle shops.
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“
Propella’s vision and leadership helped us pivot effortlessly into spirits.”
Raphael Garcia
Founding Partner
Brazooka Spirit Co
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