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Client

Hattonneale

Sector
Recruitment
Disciplines
Design
Digital
Communication

Finding leaders who guide organisations to succeed.

Hattonneale is an Australian specialist board search consultancy established over a decade ago by Anne Hatton and Jane Neale. They work as trusted partners with clients and candidates at the board level, so it was essential their brand communicated a sense of prestige. The old logotype had been designed a few years before and incorporated a ‘double-plus’ motif. Whilst we believed the original logo idea was still sound the design styling and application needed updating.

Symbolising partnership and added value.

Within the original logotype, the double-plus icon played a relatively small but important role. It represented the two founding partners, how they connect with clients and candidates and the ‘added value’ they offer board level recruitment. However, when separated from the logotype it lacked visual impact and resembled two religious crosses side by side.

We saw an opportunity to improve impact and meaning and visualise how Hattonneale find those who guide organisations to succeed. We completely restyled the logotype with bolder custom typography and a symmetrical double-plus icon which looked good when used independently from the logotype. Additionally, our new icon suggested an abstracted ‘H’ for Hattonneale. We animated the icon to illustrate how they work with clients and candidates, redesigned a suite of operational symbols, a new colour palette and look and feel which echoed the rounded styling of the logotype.

Redefining board level search.

Our evolved brand and digital execution enabled Hattonneale to grow their position as Australia’s premier board level recruitment specialist.

Hattonneale Board Search Consultants brand design competitor understanding snapshot
Hattonneale Board Search Consultants original brand design application
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Open story

Double the value.

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Hattonneale Board Search Consultants brand design application to coffee mugs double plus icon
Hattonneale Board Search Consultants brand design double-plus icon with owners Anne Hatton and Jane Neale
Hattonneale Board Search Consultants brand design guidelines brand elements, colour and typography
Hattonneale Board Search Consultants brand design newspaper print advertising
Hattonneale Board Search Consultants brand design logotype versions
Hattonneale Board Search Consultants brand design stationery design letterhead, continuation page, compliment slip and business card
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Hattonneale Board Search Consultants brand design stationery business card embossed letterpress
Hattonneale Board Search Consultants brand design logo double plus icon colour versions
Hattonneale Board Search Consultants brand design stationery business card embossed letterpress
Hattonneale Board Search Consultants brand environment design office space reception design
Hattonneale Board Search Consultants brand design print brochure cover symbolising superior connections
Hattonneale Board Search Consultants brand design industry symbols
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Propella gave us an elegant evolution of our brand”

Jane Neale
Founding Partner
Hattonneale
Hattonneale Board Search Consultants brand design proposal folder
Hattonneale Board Search Consultants brand proposal document design
Hattonneale Board Search Consultants brand design industry symbols
Hattonneale Board Search Consultants brand design office art posters
Hattonneale Board Search Consultants brand design Christmas card animation HO HO HO
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