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Client

Glenfiddich ‘Elements’

Sector
Food & Drink
Disciplines
Design
Packaging

Elemental gift packaging for an iconic Single Malt Scotch Whisky.

Inspired by the raw materials used in the distilling process, we developed an hexagonal tin with three larger panels that would feature three key elements – pure spring water, intense coal-fired heat and aged wooden barrels. The new structure also echoed the distinctive triangular bottle shape.

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“

This beautiful idea resulted in an extraordinary increase in sales.”

Brand Manager
Glenfiddich ‘Elements’
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