Client
Allegro Funds
Sector
Financial
Disciplines
Design
Strategy
Expression
Digital
Branding the transformative effect of turnaround capital investment on businesses.
Allegro Funds are ‘turnaround investors’ in inefficient or failing companies to make them profitable and valuable. They do this with a process called ‘Transformational Capital’ which is a mixture of financial investment and experienced advisors positioned on company boards.
Challenge
Allegro wanted to expand the scope and value of their fund. It was believed the original generic monogram logo was a barrier to this goal. We were asked to dramatise ‘Transformative Capital’ with a new identity.
Solution
Our new monogram ‘A’ is an abstraction of light refracting through a prism, visualising their transformational investment process.
Outcome
Our work inspired renewed confidence to broaden the range of companies under their management and increase the value of the fund.
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“
Propella gave us a credible platform for growth in the turnaround investment industry.”
Chester Moynihan
Founding Partner
Allegro Funds
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