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Propella created a brand name and design about people which incredibly anticipated Atlassian’s new global strategy and has already generated more interest than we could have imagined”

Geoff Mether
CEO and Founder
Togetha Group
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Propella’s creativity has helped us become one of the most desired technology companies to work for in the UK”

Angela Nyman
Global Head of Marketing
Bright Interactive
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Propella created a new wave of momentum across our entire business which had a profound effect on our ability to stand out”

Harley Evans
Managing Director
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I could not have hoped for a better start - we feel so fortunate to have them as our partners; continually innovating the brand, developing new franchises, products and merchandise”

Victor Medrano
Founding Partner
Victor Medrano
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Propella created a beautiful food campaign from the elements of our master brand which clearly showed just how proud we are of our cuisine at ICC Sydney”

Tony Panetta
Executive Chef
AEG Facilities
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Propella challenged conventions to create an insightful and fresh brand which we successfully launched across Europe”

Anne Mallet Pizarro
Marketing Director
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Propella gave us an edge which has continued to fuel our growth and how we position ourselves in a competitive industry”

Kevin McDonnell
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Propella shaped our vision, name and identity with outstanding creativity to relaunch the business and secure a prosperous future”

Gerard Dover
Infigen Energy
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Propella created a vibrant, cheeky new brand which was packed with the spirit of Brazilian life and culture — so much so it made me homesick!”

Raphael Garcia
Founding Partner
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How we do it.
Our process has been shaped by 30+ years of branding experience. It is driven by curiosity to help develop a deeper understanding of challenges, reveal stunning insights, compelling thinking and transformative creativity. 


Set trajectory

Our strategies define why you exist; what you do, how you do it and what makes you unique. We achieve a deep understanding to create rock-solid strategic foundations for creativity to flourish and your brand to prosper.


We reveal the compelling truths of your brand to discover unique opportunities you can own. We scrutinise you, your competition, potential threats and shifts in culture and technology.

Purpose and positioning

We scrutinise where you are today, where you should go and how we can get you there. We define what makes you unique; why you exist, what you actually do and how you do it.

Brand naming

We create distinctive and memorable brand names and stories which get you noticed. Our names help to define tone of voice, articulating brand strategy, purpose and positioning.

Brand architecture

We simplify the complex structures supporting brands, products and services. The systems we create give brands impact and make portfolios cheaper and easier to manage and navigate.

Customer experience

We help you shape the experience people have of your brand, products and services, making them more distinctive and enjoyable to use.


Creating charisma

We have a reputation for creating iconic brand design which articulates strategy, activates people and purpose. Our work is built to last and add value to become extremely valuable corporate assets.

Iconic design

We design logos and brand identities with big ideas that clearly articulate brand strategy. Our work is iconic, built to last and packed with brand equity which add value for decades.

Brand expression

We make brands come to life with distinctive and engaging styling across all applications; from print to presentations, environments, events, animation, video and sound. 

Brand voice

We leverage the power of words to ensure the voice of your brand is conveyed appropriately with clarity and conviction across all applications, messaging and communications.

Digital and social

We transform brands to work in digital spaces with intuitive, beautifully designed interfaces. We create websites, electronic comms, apps and social media channels and content.

Packaging design

We design brand packaging and structures with compelling ideas and stories. Our work has impact and meaning to cut through point-of-sale, build recognition and create desire. 

Co-branded systems

We are experts at leveraging brand equities to merge brands or create co-branded systems which promote your interests when sponsoring or endorsing events, products or services.



Successful transformation is realised when your people are engaged and enthusiastic about change. We create tools which help you get them on-board, to embrace and manage change and take your brand to market. 

EVP and culture

We explore and define your brand culture and employee value proposition to unlock employee potential. Our work aligns people with vision, empowering them to enhance your reputation.

Guidelines and toolkits

We create guidelines, practical tools and all the inspiration you and your team will need to implement your brand creatively and consistently across all touch-points of your organisation. 

Managing change

We support you with tools, materials and hands-on help to build the case for change (when seeking buy-in with stakeholders and customers) and manage your transformation.


We help you launch internally and externally by creating on-point presentations, materials and merchandise to illustrate and explain change and engage media attention. 

Coordinating suppliers

We help you select suppliers best suited to your brand. From advertising agencies to printers, we monitor and art direct their output to ensure everything is on-vision and on-brand. 



Brands are like racing cars; to compete (and win) requires skilful driving, maintenance, monitoring and fine-tuning. Our custodianship services do all that and more to keep your brand at the top of the leader board.

Accelerate momentum

To protect and grow the investment you’ve made in your identity, we operate as brand custodians to evolve and innovate to guide brand trajectory and accelerate momentum

Creative consistency

We prevent inconsistent design application from eroding brand equity by ensuring the design and messaging of all applications are creative and aligned with guidelines and vision. 

Brand continuity

Because we know your brand inside-out we can ensure continuity of knowledge when teams change. We on-board new people with workshops, social learning and mentoring. 

Competitive intelligence

Brands who stand still do so at their peril! Our work helps to anticipate, monitor and counter competitor activity; including emerging brands and new technologies to cultural shifts.

Pit-stop, tune-up

At appropriate intervals we review brand performance to see how it’s been used; what works, what doesn’t and what’s missing so we can propose and implement solutions.

Find out how we can help
shape the future of your brand with a free consultation.

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